Ingenux Newsletter For: Jul.09
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july 09 header
In This Issue
101 Corner
Fun FREEBIE
Follow Us!
Tech Dirt
New Project!
Ingenux Classroom
Quick Links
101 Corner
17 Cool USB Sticks + Hubs
From the D-List Website
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Here at Ingenux, we're always equipped with our handy USB sticks because you never know when you might need to borrow a file or quickly transfer information that's too big for email. We found a great list of cool new innovative USB sticks that we thought you should know about!

Check them out HERE!
FUN FREEBIE
Pizza Hut: Free stuffed pizza rolls!

pizza hut
Do you have a Twitter or Facebook account? If so, you can sign up to follow Pizza Hut here or here and they've promised to send out a code for free stuffed pizza rolls on July 4, 2009 to all followers. We're not sure if there will be a purchase required or a limit on how many codes are released, but we thought it was worth mentioning!
Follow Us!
We can be found just about EVERYWHERE!
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Tweet, we're on Twitter!  Follow our weekly activity to see just how hard we work!  www.twitter.com/ingenux
 
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Check us out on Facebook
and become a fan!  Get all the  latest updates and promotions, you never know when we might be offering a great opportunity (coupons, contests, etc)!

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Need even more Ingenux interaction? We can also be found on Blogger! More news and useful information at your fingertips!

Come find us!
Tech Dirt
By David Lason
Does it make sense to spend money to promote your blog?

Most companies realize the necessity of promoting their website. After all, many businesses use their website not only as a branding tool but also as a way to sell services or products. Added traffic means more online orders. Even in cases where a website is not enabled to accept orders, increased traffic can mean more leads. Blogs are a different story. In recent years, they have gone from being a way to promote a website to an important web presence in their own right. Many businesses put a lot of focus on their blog because:

·  Blogs are inexpensive but pack a powerful marketing punch

·  Blogs appeal to customers with their informal and personal style

·  Blogs allow interaction between the company and the customer

All of this raises a rather obvious question: Does it make sense to spend money to promote your blog?

It can be a challenging question to answer. On the one hand, a blog can help to promote your business substantially. On the other hand, most blogs are not created to take orders or even to aggressively direct customers to call. In some ways, it seems counter-intuitive to spend money promoting something that is meant to be a free or inexpensive non-monetized web presence.

If you are trying to determine whether to invest your marketing dollar in promoting your blog, ask yourself these questions:

·  How much traffic is your blog driving to you and your website? You might need a little marketing research to figure this one out, but if the number is high, investing in marketing efforts just makes sense.

·  How many orders come indirectly from your blog? Again, this may require a little bit of market research but should give you a sense of how much money your blog is making you and therefore how much money you should be investing in it.

·  What is your blog traffic?

·  Could you monetize your blog in some way? If yes, marketing your blog might pay for yourself (and your business will have a nice additional way to make money as well).

If you need to find a low-cost, smart way of promoting your blog or website, trust the experts at Ingenux. Our team can get you marketing results even on a modest budget. If you are hesitating in marketing efforts because of cost, call us. We can help you find solutions that make sense for your company.
New Project!
Powerlynx Motorsports Management Inc selects Ingenux to develop interactive car sponsorship marketing application

Ingenux has been contracted by Powerlynx Motorsports Management to build a cutting-edge advertising application that will be the front runner in future motorsports marketing campaigns geared to entice sponsors. Through a simple step process, this web application will allow potential title and secondary corporate sponsors to select a racing series and team and provide the ability to upload their corporate brand into respective areas of the car, driver, mechanic and transporter based on the sponsorship package selected. The system will then generate and showcase a 3D rendered view of the car with the potential sponsors' corporate branding to provide visual results of becoming a racing sponsor.
This hands-on interaction will influence the audience by building excitement, creating measureable brand interactions and bringing the sponsorship to life.

Powerlynx, a global motorsports marketing and consulting firm, hired Ingenux to make them a leader in race car sponsorship development by creating an application that will allow potential sponsors to see their company logo and brand on a race car team in real-time.
Ingenux Classroom
10 Ways To Put Your Content In Front Of More People

Which is more important, driving traffic to your website or encouraging as many people as possible to see your content? Believe it or not, they are not one and the same.Too often, we as website owners live and die by web analytics applications. We fret about bounce rates, unique visitors and dwell time. However, when we focus so heavily on the performance of our website, we miss a fundamental point: we should aim to expose users to our content, not our website. The website is a tool to showcase our content, but it is not the only tool that does this.

Organizations with truly successful websites understand this principle. Take, for example, the following: Amazon's primary objective is to sell stuff. YouTube aims to use video content to carry advertisements. Twitter facilitates "tweeting." (Who knows what its business model is!).

read more
Economic Tip
Using Skype to Save the Family Money
by Karen at Saving The Family Money

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The Technology--Skype is free software you can download onto your computer that allows you to talk over the Internet to anyone else with Skype--anywhere in the world. I wish we would have had Skype when my sister and her husband lived in Japan. It would have been nice to video chat for free anytime. Now we use the video chat with the grandparents and it's fabulous. They enjoy seeing the kids more frequently and the kids think it's fun to see them on the computer!

The Money--The exciting part for me is we are only paying about $6 a month for our home phone service (no taxes)! Imagine the savings if you did this for your family. Although my sister is now in the same city, she signed up with Skype and is also using it as her main line.  read more
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10% off Any Ingenux Service!

We need your opinion! To receive 10% off any of our many services just go to our portfolio page, pick the site or software that you think ROCKS then mail us with your choice. It's as easy as that! From new projects to change orders, the discount is yours!


Expires: July 31, 2009